Dollarama Blue Rewards: How the New BMO Points Program Works

Dollarama shoppers can now earn Blue Rewards points on qualifying purchases through a new partnership with BMO. The program adds a loyalty layer to a retailer that built its business around low prices rather than points, but the value depends on the card you link, the size of each purchase and how you redeem.

What Dollarama and BMO announced

BMO announced the multi-year partnership on June 16, 2026. Blue Rewards members can earn points at more than 1,700 participating Dollarama stores across Canada. The announcement frames the program as a way to add value to routine purchases while households remain focused on grocery, cleaning and personal-care costs.

Dollarama has not launched a separate store card or stand-alone Dollarama points currency. Shoppers join Blue Rewards and connect an eligible BMO payment card. The linked card lets the program recognize qualifying Dollarama transactions.

How to earn Blue Rewards points at Dollarama

1. Join Blue Rewards: Create or use an existing Blue Rewards membership.
2. Link an eligible BMO payment card: The program needs a linked card before it can award Dollarama points.
3. Spend at least $20: BMO says a qualifying purchase must reach $20 or more at a participating Dollarama location.
4. Use the linked card: Pay with that card so Blue Rewards can match the transaction to your account.

BMO Blue Rewards Mastercard holders receive the strongest published earn rate: 10x the points on Dollarama purchases. BMO says this can produce up to 6% back in value on eligible partner spending in an illustrative travel redemption. That figure is not a flat 6% cash return on each Dollarama receipt. Your value depends on the points earned, the card terms and the redemption you choose.

What are Blue Rewards points worth?

BMO's announcement uses an example of 15,000 Blue Points redeemed for $100 of travel value. That works out to about 0.67 cents per point in that example. Redemption rates can differ by category, promotion and reward.

Blue Rewards can be used for options such as travel, merchandise and gift cards. Members may also see promotional eGift Card offers. Compare the points price with the cash price before redeeming, since a large points number can still deliver weak value.

Who gets the most value from the Dollarama partnership?

• Existing Blue Rewards members who already make $20 or larger Dollarama trips.
• BMO Blue Rewards Mastercard holders who pay the statement balance in full.
• Households that plan purchases and redeem points for options with a clear cash value.

A shopper who visits Dollarama for one or two small items may not cross the $20 threshold. Combining planned household purchases can help, but buying extras to trigger points defeats the purpose. Credit-card interest can also erase months of rewards after one carried balance.

A realistic Dollarama example

Suppose a household spends $40 at Dollarama twice per month. That is $960 per year of qualifying spending if every transaction and card remains eligible. The program adds value to spending that was already planned. It does not make a $40 basket cheaper at checkout, and the final return depends on the earn and redemption rules.

Use Canooq's monthly budget planner to set a household-supplies amount before treating points as savings.

Questions shoppers should check

• Is your payment card eligible and linked before the purchase?
• Does the transaction reach $20 after returns, exclusions or adjustments?
• Does your preferred reward give enough value for the points?
• Would you still make the purchase without the loyalty offer?

Is the Dollarama Blue Rewards program worth using?

The partnership is useful for shoppers who already use Dollarama and BMO. Enrollment and a linked card add a small return to routine purchases, while the Blue Rewards Mastercard can increase the earn rate. The program has less value for small baskets, infrequent shoppers or anyone who would carry credit-card debt.

Treat this like any welcome bonus or points offer: confirm the rules, keep the purchase inside your budget and compare the reward with cash. Canooq's guide to using welcome bonuses explains the same discipline for larger promotions.