Is BioSteel Canadian? Who Owns It, Where It’s Made and Where to Buy It

Yes, BioSteel is Canadian. The sports-nutrition company began in Toronto hockey circles, Canadian buyers own its current Canadian business, and every newly produced BioSteel item now comes from the company's Windsor, Ontario facility.

That makes BioSteel a direct Canadian alternative to the big U.S. hydration brands that dominate convenience stores and sports sidelines. Buying it keeps more manufacturing, product development and employment in Canada while giving you a zero-sugar line built around electrolytes, portable powders and ready-to-drink bottles.

A Canadian brand born in hockey

BioSteel traces its origin to Matt Nichol, a Toronto Maple Leafs trainer who wanted a cleaner hydration formula for high-performance athletes. The company began selling its Sports Hydration Mix to professional teams in 2009 and built its early reputation inside hockey dressing rooms rather than through a mass-market soda company.

The bright pink original mix became part of the identity. Hockey players and trainers used it before the brand expanded into ready-to-drink beverages, individual sticks, protein products and other sports-nutrition formats. Former NHL player Michael Cammalleri joined the founding leadership, giving the company an unusually direct connection to the athletes it wanted to serve.

That Canadian sports story still shapes BioSteel's current product line. The company sponsors athletes, youth programs and sports organizations, and it operates a sports academy in Windsor. The products now compete for everyday buyers who want hydration for running, summer work, travel, tournaments and long days outdoors.

Who owns BioSteel now

Canopy Growth bought a majority stake in BioSteel in 2019, then stopped funding the business in September 2023. BioSteel Canada entered creditor-protection proceedings and its assets went through a court-supervised sale.

Canopy Growth confirmed that Coachwood Group acquired substantially all of the Canadian BioSteel assets in December 2023. BioSteel now identifies Canadian entrepreneur Dan Crosby as its owner. The manufacturing facility operates through DC Nutrition Group, a Coachwood subsidiary.

The ownership change matters because it brought the Canadian brand, its intellectual property and its production plans under a Canadian group. BioSteel survived the insolvency process and rebuilt around Canadian manufacturing instead of remaining a small division inside a cannabis company.

Where BioSteel is made

BioSteel has moved production in-house at 13455 Sylvestre Drive in Windsor, Ontario. The company says every product it now produces comes from that facility, including hydration powders, bottles and supplements.

The Windsor plant has NSF/ANSI 455-2 Good Manufacturing Practice and NSF GMP for Sport facility certifications. BioSteel presents the move as a way to oversee sourcing, testing, production and new-product work under one Canadian operation. It also creates manufacturing jobs in Windsor and shortens the distance between the brand's ownership, product team and factory.

Older U.S.-made stock can still appear online or on a retail shelf. BioSteel explains that those packages come from the previous ownership chapter. Look for the origin statement on the label if buying Canadian-made inventory is the deciding factor.

Why BioSteel stands out from many U.S. sports drinks

• Made in Canada now: new production comes from Windsor rather than an outsourced U.S. beverage operation.
• Zero-sugar hydration options: the core hydration mixes and current ready-to-drink products featured here provide electrolytes without a large sugar load.
• Five electrolytes: current hydration listings identify sodium, potassium, calcium, magnesium and chloride in the formula.
• No artificial flavours or colours in the featured line: BioSteel emphasizes naturally flavoured products and a short, performance-focused proposition.
• NSF Certified for Sport products: the certification matters to tested athletes who need additional screening for prohibited substances.
• More formats than one bottle: tubs lower the packaging per serving, sticks travel easily, freezer pops work in summer and bottles need no mixing.

BioSteel's strongest advantage is the combination. You can choose a Canadian-made product, avoid sugar, carry it as a powder and buy a size that matches how often you use it. A large tub makes sense for a family or team, while a small tub or packet box lets you learn the flavours first.

The best BioSteel products to try first

Mixed Berry remains the recognizable starting flavour, but the variety boxes make the easiest first order because they include several tastes without committing to a 100-serving tub. Ice Pop is a better bulk choice once you already know you like the sweeter candy-style flavours.

Easy first tub

$21.94

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BioSteel Electrolyte Hydration Mix, Mixed Berry, 20 Servings

4.2·1.2K reviews

A 20-serving Mixed Berry tub for trying the standard zero-sugar hydration mix without buying the largest size.

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Best variety

$30.99

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BioSteel Zero Sugar Sports Hydration Mix Variety, 30 Packets

4.4·1.4K reviews

Thirty single-serve packets split across Mixed Berry, Rainbow Twist and Blue Raspberry flavours.

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Best bulk value

$62.55

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BioSteel Electrolyte Hydration Mix, Ice Pop, 100 Servings

4.5·396 reviews

A 100-serving Ice Pop tub for households and athletes who already know they like the flavour.

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How to use BioSteel hydration mix

Electrolyte products support hydration; they do not replace food, medical treatment or the full range of nutrients lost during illness or extreme endurance activity. People managing sodium, kidney or heart conditions should use the nutrition label and their clinician's advice because formulas and individual needs differ.

For ordinary exercise, the zero-sugar formula avoids turning every workout into a sweet drink. For long endurance events, some athletes still want carbohydrates from food or another product. BioSteel lets you separate hydration flavour and electrolytes from your carbohydrate plan.

Where to buy BioSteel in Canada

The official BioSteel store provides the clearest view of the current Canadian product line. Amazon.ca carries tubs, packets, sticks, ready-to-drink bottles and freezer pops, often with Prime delivery. Retail inventory and old packaging can vary, so the online product page and the physical label should agree before you buy.

Ready-to-drink bottles are the simplest option for a fridge or team cooler. Sticks travel better and avoid carrying liquid through an airport or on a hike. The freezer pops are an inexpensive summer format for a household that wants something colder than a mixed bottle.

Grab and go

$35.20

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BioSteel Electrolyte Sports Drink, Black Cherry, 12-Pack

4.4·10 reviews

A 12-pack of 500 mL Black Cherry ready-to-drink bottles with zero sugar and five electrolytes.

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Summer pick

$13.97

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BioSteel Electrolyte Freeze Pops, 27 Count

4.0·135 reviews

Twenty-seven zero-sugar electrolyte freezer pops in Blue Raspberry, Rainbow Twist and White Freeze.

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Travel friendly

$19.99

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BioSteel Electrolyte Hydration Mix, White Freeze, 12 Sticks

4.4·233 reviews

Twelve White Freeze sticks that fit easily in a gym bag, suitcase or desk drawer.

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BioSteel and the buy-Canadian movement

Canada's current counter-tariffs are concentrated on steel, aluminum and automobiles. Most counter-tariffs placed on U.S. consumer products in 2025 were removed later that year, so this is not a claim that American sports drinks carry a special beverage tariff today.

The wider trade dispute still changed how many Canadians shop. The federal Buy Canadian policy now prioritizes Canadian suppliers and domestic content in major government purchasing, and consumers have carried the same idea into grocery aisles. BioSteel offers a practical switch because the brand, owner and new production are Canadian.

Canooq's guide to Canadian alternatives for American brands covers more food, household, clothing and personal-care swaps.

Is BioSteel better than Gatorade?

BioSteel is the stronger fit when your priorities are Canadian production, zero sugar, no artificial flavours or colours in the featured hydration line, portable powder formats and NSF Certified for Sport screening. It gives you more control over strength and serving cost because you mix the tubs and sticks yourself.

Traditional sports drinks remain easy to find one bottle at a time. BioSteel wins the Canadian-brand decision and offers a cleaner zero-sugar proposition without asking you to give up the familiar fruit and candy-style flavours people expect from a sports drink.

Frequently asked questions

Is BioSteel a Canadian company?

Yes. BioSteel began in Toronto, Coachwood Group acquired the Canadian assets in 2023, and the company identifies Canadian entrepreneur Dan Crosby as its owner.

Is every BioSteel product made in Canada?

BioSteel says every newly produced item now comes from Windsor, Ontario. Older stock from the prior ownership period can still say Made in USA, so read the label on the specific package.

Does BioSteel contain sugar?

The hydration mixes, bottles and freezer pops featured in this guide are sold as zero-sugar products. Check the nutrition label because BioSteel sells several product categories and formulas can change.

Who owns BioSteel after the bankruptcy process?

Coachwood Group acquired substantially all Canadian BioSteel assets in the 2023 court-supervised sale. BioSteel's current manufacturing pages identify Dan Crosby as owner and DC Nutrition Group as the Coachwood subsidiary operating the Windsor plant.