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App Store Revenue Calculator
Project subscription app revenue, active subscribers, platform fees, acquisition costs, operating expenses, taxes, and net profit.
Your details
User metrics
Pricing
Costs
Tax
Estimated monthly net profit
$152
This is a simplified subscription app model inspired by app revenue calculators. Use real cohort data before making product decisions.
Active subscriber model
Steady-state active subscribers are modeled as new paid subscribers divided by monthly churn.
260 subs
Platform fee
Platform fees can vary by store, country, program eligibility, subscription age, and alternative terms. Use your blended effective rate.
30%
Monthly downloads1,000
Monthly trials100
New paid subscribers per month26
Steady-state active subscribers260
Gross monthly revenue$2,597
Annual gross revenue$31,169
Platform fees$779
Marketing costs$1,500
Server and AI costs$100
Revenue tooling fees$26
Estimated tax$40
Break-even downloads per month343
What is app-store subscription revenue?
Project subscription app revenue, active subscribers, platform fees, acquisition costs, operating costs, taxes, and net profit. The tool moves downloads through trial and paid conversion, estimates the active subscriber base after churn, applies subscription revenue and platform fees, then subtracts acquisition and operating costs plus effective tax. The result shows revenue, costs, and monthly net profit together.
With the values entered, the calculator estimates estimated monthly net profit of $152. This scenario uses monthly downloads of 1,000 downloads, download-to-trial rate of 10%, trial-to-paid conversion of 26%, and monthly churn rate of 10%. The supporting results show monthly downloads of 1,000 and monthly trials of 100, which makes the main drivers easier to compare. This is a simplified subscription app model inspired by app revenue calculators. Use real cohort data before making product decisions. Focus on net profit and the inputs that move it most, especially churn, conversion, price, and cost per download. A large download number can still lose money when paid conversion is weak or recurring costs grow faster than subscribers.
Formula or decision method
App Store Revenue Simulator decision method
The tool moves downloads through trial and paid conversion, estimates the active subscriber base after churn, applies subscription revenue and platform fees, then subtracts acquisition and operating costs plus effective tax. The result shows revenue, costs, and monthly net profit together.
Data provenance
The model uses the values entered above rather than silently substituting a household profile. Personal balances, prices, rates, dates, and household facts should come from current statements, quotes, or official records, while suggested assumptions should be tested above and below the starting case.
Sensitivity test
| Input | Calculated result |
|---|---|
| Monthly downloads: 900 downloads | $129 |
| Monthly downloads: 1,000 downloads | $152 |
| Monthly downloads: 1,100 downloads | $175 |
Frequently asked questions
Is this the RevenueCat calculator?
No. It uses similar input logic for downloads, conversion, churn, platform fees, operating costs, acquisition cost, and tax, but it is a Canooq educational model.
Should I use 30% or 15% for the platform fee?
Use the effective rate that applies to your app. Standard store commission is often modeled at 30%, while qualifying small business programs may use 15%, and some situations need a blended custom rate.
Why does churn change active subscribers so much?
The calculator estimates steady-state active subscribers as new paid subscribers divided by monthly churn. If churn drops, subscribers stay longer, so the active base grows.
What if I sell annual plans?
Convert annual pricing to an average monthly value or run a separate conservative case. Annual plans help cash flow but can hide renewal churn.
What if I am buying downloads with ads?
Enter acquisition cost per download. Paid growth only works if conversion, retention, and net subscription revenue beat the cost.
How this app revenue model works
The model starts with monthly downloads, estimates trial starts and paid conversions, then uses monthly churn to estimate steady-state active subscribers.
Platform fees
The platform fee is editable. RevenueCat's calculator exposes standard 30%, small business 15%, and custom fee inputs. Apple says its Small Business Program features a reduced 15% commission for eligible developers.
Why churn matters
With a subscription app, churn controls how many active subscribers remain over time. Lower churn can lift revenue even if downloads stay flat.
Costs included
The estimate includes platform fees, marketing cost per download, server costs, AI token costs, revenue tooling fees, and a simplified tax rate on positive profit.
Disclaimer
Educational estimate only. This is not affiliated with RevenueCat, Apple, or Google and does not guarantee store approval, subscription conversion, commission eligibility, taxes, payouts, or profit.
See also
- AdSense Revenue Simulator — Estimate possible AdSense revenue from monthly page views, content category, region, and page RPM assumptions.
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Page details
Author: Thomas Tremblay
Updated: August 6, 2026
Cite: Canooq.ca, App Store Revenue Simulator
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